The city of Mumbai is a bright and colorful community with a lively atmosphere. The design concept follows the rustic side of Mumbai, creating the logos and icons based on the old architecture aesthetic. We choose this style approach to attract a more cultural tourists.
The style of the font is a worn out texture to go with the design concept. The blue and green color theme throughout the design is showing off not only how Mumbai is based by the sea but also how several sacred sites are created around water and nature. Additional branding elements are a collection of brightly colored mandalas, to tie back to Indian culture and traditions. A set of 10 icons were created showing off famous landmarks and sacred places of worship.